Spread the spooky cheer this season with some fun Halloween marketing ideas for your jewelry store.

Halloween marks the shopping holiday season, but just like with any business, it may be a sales downtime. In the jewelry industry, downtime should not pose a problem because jewelry shops can be considered seasonally-driven retailers. But if your business struggles yearly with sales during this time of year, it’s best to deploy some marketing strategies to turn the tables. 

Aside from investing in stylish wholesale fashion jewelry, consider working on strategies with the Halloween season in mind. Here are five such strategies to consider today:

1. Add spooky elements to your social media pages.
2. Highlight Halloween-themed jewelry
3. Create Halloween-themed short videos.
4. Increase anticipation with a Halloween flash sale.
5. Decorate your physical jewelry store.

#1 Add spooky elements to your social media pages.

Start by adding spooky elements to your social media profiles. Edit your brand logo profile and try adding some cobwebs, pumpkins, or skull vectors on the sides. This is especially effective in raising the curiosity of your followers, especially if you have been using the same profile photo for months.

Another tip is to add a Halloween theme to every social media post you create. Consider using a darker color palette for images and share some spooky trivia as well. One such example is Marie Laveau’s favorite type of jewelry or the jewelry pieces Anjelica Huston wore as Morticia Addams in the 1991 film adaptation of The Addams Family

#2 Highlight Halloween-themed jewelry

For sure, many people would be looking for jewelry pieces to accessorize their Halloween costumes. So make sure to highlight your spooky-themed jewelry weeks before Hallows Eve. Showcase them in your window display, and publish photos of them on your social media pages.

If you still have not invested in this jewelry, here are some of the best Halloween-themed fashion jewelry pieces from our collection:

CJG2231 Stainless Steel Skull Pendant

This genderfluid stainless steel pendant is ideal for accessorizing monochrome dark clothing like a Morticia Addams costume or even Michael Myers. It features a classic skull design with an open jaw, scary enough to spookify one’s entire look.

• Wholesale price: $10.85 USD

CJ1881 Stainless Steel Claw Grasp Ring

This creepy fashion ring is a genderless ring made of durable stainless steel. It boasts a unique claw design that, when worn, creates the illusion of the claws grasping onto the finger. The nails look as though they are sharp enough to pierce the skin, adding a more horror vibe to this piece.

• Available sizes: 8 to 13
• Wholesale price: $4.15 USD

CJ981 Black-Plated Stainless Steel Metallic Gold Top-Grade Crystal Masquerade Mask Ring 

Finally, we have this women’s fashion ring that is the perfect Halloween accessory. It features a black-plated stainless steel band giving off mysterious vibes and a masquerade mask design. Top-grade crystals in metallic gold color make the mask even more noticeable, giving the piece a more regal feel.

• Available sizes: 5 to 10
• Wholesale price: $5.18 USD

#3 Create Halloween-themed short videos.

Visual content is becoming increasingly popular and has proven to be the most effective type of marketing content today. Studies have confirmed that videos engage more users than text or image posts, and the number of people watching digital videos in the U.S. reached 244.4 million in 2020. Take advantage of this and create fun and engaging Halloween-themed videos.

It’s important to remember to make videos that provide valuable information and not to sell. Excellent topics include styling a specific Halloween costume, how to achieve Wednesday Addams’ look, or the best jewelry pieces to wear for those who prefer not to wear a costume.

#4 Increase anticipation with a Halloween flash sale.

You can never go wrong with a flash sale. Aside from piquing the interest of potential customers, flash sales also increase anticipation, putting them in the mood for some more Halloween jewelry shopping. A daily countdown flash sale keeps shoppers optimistic about buying from your shop, as they look forward to finding out what other jewelry pieces you may put on sale the next day.

You can spice up this strategy by featuring what items will be on discount sale tomorrow but not reveal the discounted price. In this case, if a shopper does not like the offers today but finds an exciting product to be on flash sale the next day, they will come back to check it out.

#5 Decorate your physical jewelry store.

Some stores are afraid to lose their brand’s personality by redecorating. However, not getting on the bandwagon may cause their downfall. Halloween is a popular holiday for us Americans, and consumers would love to see elements of the season in shop interiors. You don’t have to go overboard with your decorations; simple elements like cobwebs and pumpkins will do. Focus on your window display to pique the interest of passers-by and motorists.

If you do not have a physical store, consider adding Halloween elements to your e-commerce website. Upload a Halloween banner or temporarily change the website theme.

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For more jewelry business marketing tips, follow this blog. To shop for jewelry pieces to sell this Halloween season, browse our collection at CeriJewelry.com.