There is a new trend in the market for diamond alternatives. The market is rapidly changing and the latest trend is all about moissanite. Moissanite adds more value to your jewelry business. Moissanite is significantly less expensive than diamond, meaning you can buy a larger stone for less money. It's also far less valuable, meaning you're ultimately buying a stone that's worth very little over the long term by choosing a moissanite. Moissanite jewelry also equates to higher margins for your store. The average cost of our moissanite and 925 sterling silver jewelry ranges from $18 to $50 and our average mark-up is over $390, which leaves for a healthy profit margin for anyone incorporating pieces into their storefront.

Cubic zirconia is a hard stone but not as tough as moissanite. This means that moissanite is over 3 times more resistant to breaking or chipping than CZ making it a far more superior material for anyone looking to wear it daily as a diamond alternative. Moissanite stones don't lose their shine or become clouded or gloomy over time. While a diamond is harder than a moissanite ring, both of these stones have similar durability. In fact, they're second only to a diamond on the Mohs scale, which makes them harder than any other gemstone out there.

Moissanite jewelry is not only ideal for who can't afford a diamond, but also for those looking to put that extra money into a wedding, honeymoon, or new house. After all, your customer's will appreciate the huge savings you'd save them by offering moissanite options. But the price isn't the only benefit as many moissanite reviewers actually claim that they sparkle more than diamonds and last and wear just as long.