These strategies can help boost the sales of your engagement ring collection.

Did you know that only 11% of recent engagement ring purchases were made online? It’s the least popular place to purchase engagement rings, but as an online jewelry store, it’s no reason to stop selling them. In fact, it’s the best time to work on marketing them to increase this number.

Along with investing in wholesale fashion rings with the trendiest designs, here are some strategies that can increase the online sales of your engagement rings:

1. Focus on marketing the benefits of buying online.
2. Offer a wide design selection.
3. Sell experience.
4. Create a separate landing page and advertise.
5. Sell them as a wedding ring bundle.

#1 Focus on marketing the benefits of buying online.

One reason why customers prefer to purchase engagement rings in a physical store is that they get to see the piece in person, and they can get the right size. As an online store, you can increase the confidence of shoppers by providing them with an accurate size chart, multiple photos of the ring from different angles, and other important information they need to know. 

Next, focus on the benefit of shopping for engagement rings online. Unlike in a physical store, purchasing online is much more convenient, and their partner will not be suspicious as they can do the shopping secretly. Then offer complimentary gift wrapping and a free return and exchange in case the ring does not fit. Create marketing strategies based on convenience and secrecy to ease the worries of potential customers.

#2 Offer a wide design selection.

In brick-and-mortar jewelry stores, people are presented with a wide variety of engagement ring designs. You can do the same in an online store, so make sure to invest in wholesale fashion rings in various styles.

To give you an idea, here are some from our collection:

CJE3674 Gold-Plated Stainless Steel AAA Grade CZ Three-Stone Ring

This beauty features a gold-plated stainless steel band and three stones, with the middle one being larger than the two. All three stones are prong set and raised high enough to catch the attention it deserves.

• Available sizes: 5 to 10
• Wholesale price: $5.95 USD

Stainless Steel Halo Set AAA Grade CZ Engagement Ring

This next piece features a very thin stainless steel band with channel-set clear AAA-grade cubic zirconia accents at the top. The center stone is a large round CZ crystal with a halo of smaller clear CZ stones. Definitely, a stunner despite its simple design.

• Available sizes: 5 to 10
• Wholesale price: $6.75 USD

CJE2021 Two-Tone CZ Engagement Ring

Perfect for the modern bride-to-be, this piece features a two-tone design, but most of the stainless steel band has black plating. The dark band perfectly complements the sparkly AAA-grade cubic zirconia center stone and two side stones that are held up by regular stainless steel prongs. The plain stainless steel area at the top of the band has tiny clear CZ crystal accents for added brilliance.

• Available sizes: 5 to 10
• Wholesale price: $6.35 USD

CJE2904 Minimal Stainless Steel CZ Heart Solitaire Ring

Next up is another piece perfect for those into minimalist rings. It features a thin stainless steel band and a small heart-shaped clear cubic zirconia center stone. The crystal is slightly raised and held up by three prongs. Because of its simple design, this ring is perfect for layering with other pieces.

• Available sizes: 5 to 10
• Wholesale price: $3.65 USD

CJ3825 Rose Gold-Plated Stainless Steel AAA Grade CZ Ring

Lastly is another engagement ring perfect for the modern bride-to-be. It has a non-traditional engagement ring design characterized by channel-set rectangular-cut pink AAA-grade CZ stones on top of the band and a clear marquise-cut AAA-grade CZ center stone. The band is rose gold-plated stainless steel that complements the pink crystal accents.

• Available sizes: 5 to 10
• Wholesale price: $9.25 USD

#3 Sell experience.

Although "selling experience" seems impossible in an online store, it can still be achieved. You can't offer professional photography of the memorable moment of purchase and offer champagne, but there are possible perks you can provide. One of which is a free short video of the purchase. It should include information like the actual time of purchase, photos of the buyer and their partner, and the background music of their choice. Allow them to choose a video template as well. 

These videos are a great alternative to professional photography of the special purchase one would most likely have when buying in a physical store. It may not be the same, but it provides an engaging shopping experience for your customers.

#4 Create a separate landing page and advertise.

One quick way to create a buzz on social media is to run ads for your engagement ring collection. Make sure to create a special landing page for them and use this link for the ads.

Creating ads on Facebook and Instagram is easy; you can choose the budget based on your current funds. Just make sure to input the right demographics or the ad will be shown to the wrong audience.

#5 Sell them as a wedding ring bundle.

You can never go wrong with offering jewelry bundles. Even if the discount is pretty small, the effect is so significant that many customers will consider going for the set instead of the individual piece. You can add wedding rings for both the bride and groom with the engagement ring and market them as a special wedding ring bundle.

To make it more interesting, offer customized bundles and allow your customers to mix and match the pieces. Doing so will make the rings even more appealing to potential customers, increasing the chances of them buying more.

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Read our blog for more jewelry business tips such as these. As for restocking your inventory, check out CeriJewelry.com for our wide selection of wholesale fashion jewelry in stainless steel, sterling silver, and brass at affordable wholesale prices.