Offering jewelry subscription boxes can benefit both you and your customers.
As a jewelry business, shopping for wholesale fashion jewelry is fun, especially when there are many various styles to choose from. It becomes even more exciting when you offer jewelry subscription boxes to your customers. You can shop for more designs for different jewelry types without worrying about them becoming excess inventory pieces.
Jewelry subscription boxes can effectively catch the attention of your target audience. They offer your customers a unique experience through thoughtfully curated fashion jewelry pieces and, at the same time, promote more of your products.
If you have not considered offering this unique service to your customers, it’s time you do! Here are six reasons why offering jewelry subscription boxes are worth the investment and effort for your jewelry business today:
- Product subscriptions provide a stable monthly revenue.
- Jewelry subscription boxes offer customers convenience.
- Customers can build a jewelry collection without breaking the bank.
- Jewelry subscription boxes promote self-love for customers.
- They encourage customers to post about what they got on social media.
- Jewelry subscription boxes make ideal presents for friends and family.
#1 Product subscriptions provide a stable monthly revenue.
Once you have a good number of customers subscribed to these boxes, you get steady monthly revenue that can keep your business running. Promoting subscription boxes then should be a priority, so more and more people successfully subscribe to them. This service may mean more work for you, but just imagine the big and exciting returns it can give your jewelry business.
#2 Jewelry subscription boxes offer customers convenience.
Aside from the anticipation and excitement of receiving a package with unknown contents, jewelry subscription boxes offer customers convenience. These boxes will be delivered right at their doorsteps, and they won’t have to worry about contracting the virus when going to a physical jewelry store. Also, they will not feel the pressure of shopping because there will be no salespeople or other shoppers hovering over them, making them feel uncomfortable.
#3 Customers can build a jewelry collection without breaking the bank.
Fashion jewelry is affordable, and building collections can be hard on the pocket. By offering customers subscription boxes, they can be able to save a considerable amount, as jewelry pieces are cheaper when sold as a bundle. You can use this as a selling proposition, too, increasing their interest in the subscription. On the same note, you can also offer a monthly subscription which customers can cancel anytime or an annual one at a cheaper cost.
#4 Jewelry subscription boxes promote self-love for customers.
We feel good whenever we get something in the mail, and we feel even better when it’s something that will make us look good. Buying oneself beautiful jewelry pieces is one form of self-love, and you can market your jewelry subscription boxes as self-love products. Consider these boxes a monthly treat for your customers, especially those needing assurance that they matter and are loved.
#5 They encourage customers to post about what they got on social media.
The business process outsourcing company Sitel Group found in a study that nearly half of consumers who’ve had a positive customer experience would share it on social media or post positive feedback online. Since these jewelry subscription boxes provide a great experience for jewelry-loving customers, they will be more than happy to post about your products on social media. Satisfied customers love to post photos of their purchases. This can then can lead to referrals, increase brand awareness, and ultimately build a steady customer base.
#6 Jewelry subscription boxes make ideal presents for friends and family.
Finally, you can also market these boxes as ideal presents for friends and family. Allow them to choose from a three-month, six-month, or yearly subscription, and let them customize their boxes. Promote this service heavily a couple of weeks before holidays and observances, like Valentine’s Day, Mother’s Day, Father’s Day, and Christmas. Subscription boxes, of course, can also be ideal birthday presents. Take the time and budget to promote this service; it’s all worth it!
The takeaway
Offering a monthly jewelry subscription box has many benefits to a jewelry business, no matter the size. In fact, this service is pretty useful for small or start-up jewelry shops. Subscription boxes can immediately arouse the interest of trendy jewelry-loving customers.
In addition, a jewelry box subscription service can give you a definite edge over your competitors. It will also allow customers to remember your brand more than those who don’t. This service is worth trying, especially if you need something to spice up your business.
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