Find out why selling gold-plated fashion rings is profitable this season.
Gold-plated jewelry is one of the most popular types of fashion accessories today. Gold is usually perfect for people with warm skin tones, but it can complement cool skin tones when gold pieces come with crystal accents in cool colors.
Aside from offering your customers Christmas-inspired rings, gold-plated retail or wholesale fashion rings should also be in your inventory. But what really are gold-plated rings? Are they fake? Are they even worth something? This article will answer all those questions, so read on.
What are gold-plated fashion rings?
Gold-plated rings are not gold rings. The ring has a base metal which could be stainless steel, sterling silver, or copper, and has a thin layer of gold. Usually, this thin layer is added just for aesthetic purposes. It provides a vintage look and retains its beauty despite prolonged wear.
Reasons to sell gold-plated rings this season
If they are not real gold, will they appeal to customers? Of course. Here are four reasons why gold-plated rings are worth offering these holidays:
- Gold is a festive color.
- Gold-plated rings are not fake.
- These fashion rings are durable.
- Gold-plated rings are affordable.
#1 Gold is a festive color.
Along with red and green, gold is considered a Christmas color. It represents light in the face of the dark winter days and is also the color of fire. In Christianity, gold is also the color of the bright star the three wise men followed which brought them to the baby Jesus.
With that said, your customers are more than likely to look for jewelry that will match their holiday outfits in Christmas colors. Gold-plated rings are perfect as they give off elegance and holiday cheer with their brilliant, warm hue. These rings complement basically any holiday outfit as well, even sequined dresses for NYE.
#2 Gold-plated rings are not fake.
Gold-plated fashion rings are not fake in a sense. The actual answer is both no and yes, though. No, because the gold used on the plating is real gold. But the ring’s metal is not gold, which makes some people see the ring as fake gold.
To avoid confusion, make sure that your label your gold-plated fashion rings as such. Do not claim these items as real gold, as this will most definitely turn off your customers and result in bad, damaging feedback for your jewelry business.
#3 These fashion rings are durable.
Solid gold rings are softer and are not recommended for everyday wear. Gold-plated rings, on the other hand, are stronger and more durable because of their base metal. Stainless steel, for one, is a very durable metal and can withstand wear and tear. The same is the case with 925 sterling silver, brass, and copper.
Gold-plated fashion rings then are perfect given as gifts and family heirlooms. They can survive years of wear without getting chipped, deformed, or broken.
#4 Gold-plated rings are affordable.
Probably the best reason of all, gold-plated fashion rings are much more affordable. They cost way less than getting pure gold rings or even the gold-filled ones. They are then perfect for customers who want to build a jewelry collection without burning a hole in their pockets.
As for jewelry businesses, the price of gold-plated rings makes them a profitable investment. You can base each ring’s cost on its design or its crystal accents. You can slightly raise the price for higher profits but remain affordable for your customers.
Best gold-plated fashion ring designs today
If you are looking for gold-plated rings to add to your inventory, here are a few suggestions from our wholesale fashion jewelry collection:
- CJG1227 Wholesale IP Gold Plated Stainless Steel Pearl Ring
- CJG1451 Wholesale Dual Heart Gold Plated Stainless Steel Ring
- CJG1443 Wholesale White Epoxy Gold Plated Stainless Steel Cocktail Ring
- CJE1893 Siam Red Crystal Gold Plated Ring
- CJE45202G Gold Plated CZ Minimal Eternity Band
#1 CJG1227 Wholesale IP Gold Plated Stainless Steel Pearl Ring
Pearl rings are considered classy pieces of jewelry that can immediately transform a dull outfit into an elegant, sophisticated one. This eye-catching piece can do just that, especially since it comes with a gold-plated stainless steel band. The prong-set clear crystal on each side gives the piece more pizazz and can definitely complement holiday clothes.
This pearl ring has a wholesale price of $4.85.
#2 CJG1451 Wholesale Dual Heart Gold Plated Stainless Steel Ring
Perfect for the hopeless romantics and lovers of love, this gold-plated fashion ring features two connected hearts with clear crystal accents. This stainless steel piece is ideal as a Christmas gift for a partner or a birthday present. On the same note, this heart ring is also perfect for matching holiday outfits and matching other heart jewelry.
This dual heart ring has a wholesale price of $3.75.
#3 CJG1443 Wholesale White Epoxy Gold Plated Stainless Steel Cocktail Ring
Next up is a gold-plated cocktail ring with a unique wings design. The stainless steel piece features white epoxy that perfectly complements the gold plating of the ring. It's the piece to match white dresses and tops, too. This gold-plated ring can make a bold statement without going overboard.
This cocktail ring sells for a wholesale price of $3.75.
#4 CJE1893 Siam Red Crystal Gold Plated Ring
Red is another festive color, so it makes the perfect holiday fashion accessory when you match it with gold. This cocktail ring features a huge siam-red crystal in a prong with an array of clear crystal accents. Because of the center stone's size, it's truly an eye-catching piece perfect for matching a little black dress.
This red crystal ring has a wholesale price of $8.90.
#5 CJE45202G Gold Plated CZ Minimal Eternity Band
Lastly, we have this minimalist piece that is perfect for layering. This eternity band features a gold-plated stainless steel base and clear cubic zirconia crystals all around the ring in a surface prong setting. This piece may be perfect for stacking with other dainty rings, but it's quite striking on its own.
This CZ eternity band sells for a wholesale price of $5.75.
The takeaway
Gold-plated fashion rings are an excellent alternative to pricey gold rings without putting style and quality in jeopardy. Many customers will also be looking for affordable rings that they can either wear to holiday events or give as presents.
It is important to remember that gold-plated rings are not gold per se, but they are not fake jewelry. Consider marketing them based on the metal instead to avoid confusion among your customers.
Selling gold-plated fashion rings then is profitable, not just during the holiday season but also all year round.
