It pays to do a little bit more to engage your customers; make them fall in love with your online jewelry business.

Sometimes, jewelry businesses forget to create a connection with their customers and instead, focus on sales. This is a big no-no, as customers are what make your business. A successful business is one that is able to engage with their customers. And thankfully, we have social media to make it easier for brands.

If you haven't engaged with your customers, it's time that you do. Here are five ways to connect your brand with your customers.

Be an inspiration.

Aside from making them happy about offering pieces that tickle their fancy, try your best to inspire them. Share your brand's goals and vision through short videos. These videos should tug at the heartstrings or make them laugh. You have to be as creative as possible. Avoid selling your products directly as this might turn off your customers rather than entice them.

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Hold regular contests on your social media accounts.

These contests appeal to both your repeat and potential customers. Everybody loves discounts and freebies! With these, not only are you able to engage them, but you also get to increase your exposure online. Always ask contest participants to tag their friends and use a customized hashtag to spread the word faster and reach more people.

Send exclusive email offers.

Email newsletters are perfect for jewelry businesses because it's one way to showcase new wholesale fashion jewelry pieces to them, as well as other exclusive content. Make sure that your subject line is interesting enough for your customers to click and read the message. Exclusive content can be about discounts to new products that are only offered to loyal customers, flash sales, and limited edition pieces.

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Host an event.

Whether it's a local meetup or webinar, hosting events like these allow you to create a personal connection with your customers. For example, you can hold a webinar where you discuss the latest trends and what designs they'd like to see in your collection. Doing so will allow you to know what your target market wants, and you can get all types of feedback which you can use to make your business better. Of course, do not forget to promote these events in your social media accounts as well.

Always answer inquiries.

Do not forget to respond to all direct messages, comments, and reviews. And even if they are negative, respond to them in a nice, calm way and provide a solution. Be friendly, transparent, and helpful. Think of it as chatting with a good friend. Lastly, always thank them for their time.