Find out how to sell more fashion rings without feeling pushy.

Stocking up on wholesale fashion rings is a smart move for any jewelry retailer. These pieces are affordable, trendy, and appeal to a wide range of customers. But just having them in your inventory isn’t enough; you need to maximize each sale. That’s where upselling and bundling come in. 

Strategically offering fashion rings as part of a larger sale, you can boost profits, improve customer satisfaction, and move inventory faster. Here are the ten best ways to make it happen:

#1 Create Complementary Ring Sets

Customers love convenience, and a pre-matched set of rings saves them the trouble of finding pieces that go well together. Offer stackable rings in varying sizes, metals, or stone accent colors, and present them as a bundle at a slightly discounted price. This encourage larger purchases and helps customers see the value in buying more than one piece at a time.

#2 Offer a "Buy More, Save More" Deal

Tiered discounts work wonders in encouraging bulk purchases. A simple promotion like “Buy two rings, get 10% off; buy three or more, get 15% off” makes customers think twice about stopping at just one. The key here is to position the offer as a way for them to get more for their money rather than spending extra.

#3 Pair Rings with Matching Jewelry

Fashion rings don’t have to be sold alone. Bundle them with matching earrings, bracelets, or necklaces to create complete looks. A customer eyeing a statement ring might be willing to buy a matching pendant if they see how well they work together. Train your sales team to suggest these pairings or showcase them prominently in your display cases.

#4 Run Limited-Time Bundles

Creating urgency makes customers act faster. Offer exclusive bundles with a time limit—such as “Weekend Special: Any Three Rings for $50.” Short-term deals make customers feel they need to grab the offer before it’s gone, increasing the likelihood of multiple purchases.

#5 Position Upsells at Checkout

Impulse buys drive a significant portion of jewelry sales. Have a well-placed display near your checkout counter featuring lower-cost fashion rings as an add-on purchase. Use simple signage like, “Complete your look—add a ring for just $10!” A last-minute deal can be the easiest upsell.

#6 Suggest Rings for Special Occasions

Customers often shop with a specific occasion in mind—birthdays, anniversaries, or holidays. Train your sales team to ask about the reason behind a purchase and suggest adding an extra ring as a gift. Highlight trending styles for upcoming events to make the offer more relevant.

#7 Implement a Gift-With-Purchase Strategy

Who doesn’t love a freebie? Offer a free fashion ring with purchases over a certain amount. This not only incentivizes customers to spend more but also introduces them to new styles they might buy in the future. Choose lower-cost rings that complement your bestsellers to encourage future sales.

#8 Showcase Bestsellers as Bundles

Your top-selling rings already have a track record of success, so use them to drive more sales. Create a bundle featuring your bestsellers, labeling them as a “fan-favorite collection.” Customers are more likely to buy products that others love, and bundling these pieces adds extra appeal.

#9 Leverage Seasonal Promotions

Tie upselling and bundling into seasonal events. Valentine’s Day, Mother’s Day, and Christmas are prime times for jewelry sales. Offer themed sets, such as “Romantic Rose Gold Rings for Valentine’s” or “Holiday Sparkle Ring Set.” Customers shopping for gifts will appreciate the convenience.

#10 Use Social Proof to Encourage Multiple Purchases

Feature customer testimonials, influencer endorsements, or user-generated content showcasing how multiple rings can be styled together. Seeing real people rocking stacked or bundled rings makes customers more likely to want the same look. Feature these images on product pages, social media, and in-store displays.

Final Thoughts

Selling more fashion rings isn’t just about having a great selection—it’s about strategic selling techniques that encourage customers to buy more. Bundling and upselling offer a win-win: customers get better value, and your business boosts its sales. Test different approaches, track what works best, and refine your strategy to keep customers coming back for more.

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Read more jewelry business tips at theCeri Jewelry blog!